SK Planet Announces UPTN, South Korea’s Long-Awaited Web3 Ecosystem Built on Avalanche

SK Planet, one of South Korea’s largest information and communications technology platforms, will be launching a dedicated Avalanche Subnet, UPTN, which will act as a Web3 portal for SK Planet’s millions of users. The UPTN Subnet will serve as a foundation for digital collectibles, Web3 wallets, decentralized communities, and much more.

“Ava Labs is fully committed to supporting South Korea’s buyers and merchants as they explore the unique benefits of the Avalanche ecosystem,” said Emin Gün Sirer, CEO, Ava Labs. “We see this new partnership between Ava Labs, the Avalanche Foundation, and SK Planet as an incredible opportunity to not only meet South Korea’s enormous appetite for Web3 experiences, but expand what’s possible in 21st century e-commerce.”

UPTN will be integrated into SK Planet’s many popular services and apps, such as OKcashbag (OCB). OCB is the largest e-commerce loyalty program in Korea, membership of which comprises almost half of the South Korean population. OCB’s community will gain access to NFTs, unique community features, and dynamic membership benefits powered by the Avalanche protocol.

Ava Labs has been active in South Korea’s critical Web3 market for years, and the Avalanche blockchain’s explosive growth in the region has been fueled by partnerships — such as with SK Planet — as well as the country’s Web3-savvy population. According to research by Ava Labs, Avalanche’s brand recognition in the country skyrocketed 139% QoQ in Q4 ‘22.

SK Planet, a subsidiary of SK Square, offers e-commerce and digital marketing solutions, including some of South Korea’s most popular loyalty programs. Through collaborations with global partners like Ava Labs, SK Planet is committed to expanding its platforms not just in Asia, but other strategic markets globally.

“SK Planet plans to expand into new businesses and fields, and will be reborn as a global company that provides innovative information and communications technology powered by the Avalanche blockchain,” said Lee Han-Sang, CEO, SK Planet. “SK Planet will work closely with Avalanche to unlock synergies and offer differentiated benefits to our customers.”

Avalanche Subnets empower everyone from individuals to enterprises to build custom, app-specific blockchains optimized for their specific use case. Subnets are seamlessly interoperable with the broader Avalanche network, but isolate traffic to dedicated infrastructure securing the chain, enabling Avalanche to scale without limits.

About Avalanche

Avalanche is a smart contracts platform built to scale infinitely and finalize transactions in under a second. Its novel consensus protocol, Subnet infrastructure, and HyperSDK toolkit enable businesses to easily launch powerful, custom blockchain solutions. Build anything you want, any way you want, on the eco-friendly blockchain designed for both Web3 devs and businesses.

Website | Whitepapers | Twitter | Discord | GitHub | Documentation | Forum | Telegram | Facebook | LinkedIn | Reddit | YouTube

About SK Planet Co., Ltd.

Based in Seoul, Korea, SK Planet is a leading technology company that creates new value for businesses by leveraging data. On top of its expertise in marketing platforms and business solutions, the company offers differentiated value by collecting and analyzing over 130 million pieces of data from major services across SK Group. SK Planet enhances the productivity of operations in corporate clients with its marketing platforms — which include “OK Cashbag”, Korea’s largest integrated mileage service, and “Syrup”, an asset-management platform — as well as business solutions in a wide variety of areas, including IoT, media, and AI. For more information about SK Planet, visit www.skplanet.com/eng.

SHARE //
NEXT UP//
Platform

Avalanche Warp Messaging (AWM) Launches with the First Native Subnet-to-Subnet Message on Avalanche Mainnet

Education

Coinbase Users Now Have the Fastest Path from Cash to DeFi with Native USDC on Avalanche

Artist Spotlight: Celine Manetta Helps Airbus Celebrate with Nearly 130,000 Employees

Ava Labs and AWS Bring Scalable Blockchain Solutions to Enterprises and Governments

Millions of Shopify Merchants Can Now Use Avalanche NFTs through Venly

Gaming

The International Chess Federation Brings Chess into Web3 on Avalanche

Institutions

Intain Launches Avalanche Subnet to Usher in New Era for Multi-Trillion Dollar Securitized Finance Market

NFT

Avalanche Park X Ed Balloon Concert Series to Launch in DTLA in February with Emerging NFT Artists

Gaming

Japanese Media Giant GREE to Build Web3 Games and Run Nodes on Avalanche

Platform

Alibaba Cloud Expands to Support Validators and Infrastructure on Avalanche Public Blockchain

DEFI

Dexalot Launches First Central Limit Order Book Subnet on Avalanche with $1M+ in Incentives

NFT

Numbers Protocol: Ushering in a New Era of Digital Media Trust with Subnets

Education

Robinhood to Educate Millions of Users on All Things Avalanche

Gaming

Monsterra, P2E Game with 50M Battles Fought in First 3 Months, Expands to Avalanche

Developers

Developer Spotlight: Usman Asim has Big Plans for Rust and ZKs on Avalanche

Platform

Avalanche Explorer Gets a Brand New Upgrade for All P-Chain Data

Developers

The Glacier API Beta

Gaming

Builder Spotlight: Japanese Gaming Pioneer GREE Embraces Avalanche

NFT

Artist Spotlight: The Multisensory NFTs of mmoonstudios

NFT

Artist Spotlight: Ed Balloon Blending Web2 and Web3 at Avalanche Park

Platform

Ava Labs and Tencent Cloud Enable Rapid Node Deployment on the Avalanche Public Blockchain Across APAC

Gaming

Rune Seeker Builds Next Generation Strategy Card Game on Avalanche

Developers

Introducing HyperSDK: A Foundation for the Fastest Blockchains of the Future

Gaming

DOS Labs Launches Subnet Built for an Alliance of Gaming Studios

Gaming

Leading Indian Game Streaming Platform, Loco, to Create Next Generation Fan Experiences on Avalanche

Education

Learn-and-Earn StackUp Campaign Now Live for Web3 Devs

Institutions

Builder Spotlight: Intain Brings Securitized Finance to a Subnet

Gaming

TSM and Avalanche to Bring Web3 Features to 30 Million Gamers

Education

Avalanche Watch: February Edition

Education

From the Labs: Handling Blockchain State

NFT

Simon Fuller and Now United to Release Interactive Film/Album on Avalanche

Institutions

DEFYCA Aims to Bring $1.6T Private Debt Market On-Chain with Avalanche

NFT

The Avalanche Foundation Launches Avaissance, a Trailblazing NFT Initiative Featuring Artist Residencies for 50+ Digital Creators

Platform

Cortina: X-Chain Linearization

Community

Developer Spotlight: Jomari Peterson Says His Biggest dApp is Yet to Come

Institutions

Avalanche Launches ‘Evergreen’ Subnets for Institutional Blockchain Deployments

NFT

Moongate to Drive “Phygital” Experience with Dynamic Avalanche NFTs

Community

Ava Labs Accelerates Push in Asia with Senior Hires in Japan, Korea

Gaming

Merit Circle DAO to Launch Gaming Subnet with Tooling, Three Games, and Many More to Come

NFT

Snickerdoodle Labs to Launch Consent Layer on Avalanche, Creating More Equitable Relationships Between People, Brands & Data

Gaming

Gunzilla Launches AAA Shooter on an Avalanche Subnet

Enterprise

SK Planet Announces UPTN, South Korea’s Long-Awaited Web3 Ecosystem Built on Avalanche

Institutions

Financial Institutions Join Avalanche Evergreen Subnet, ‘Spruce’, to Drive On-Chain Finance Innovation

Platform

Avalanche Watch: April Edition

Ava Labs Launches Core Mobile Wallet, The Last Crypto Wallet You’ll Ever Need

Enterprise

Alibaba Cloud and its Partners Unlock Rapid Metaverse Deployment on Avalanche for Millions of Cloud Clients

Developers

Chainlink Functions Now Live on Avalanche Fuji, Helping Bring the World’s APIs to Web3

Core Now Offers Coinbase Pay as Another Easy Way to Go From Cash to Crypto

Developers

Developer Spotlight: Landslide to Bridge Avalanche and Cosmos

DEFI

MELD Leverages Avalanche’s Subnet Technology to Enhance its DeFi Offerings

Core Adds Multi-Language Support, Bringing a Better Web3 Experience to More Users

Core Launches Discover for Tracking the Latest Avalanche Ecosystem News, Events, and Projects

Core Mobile Now Supports iOS Devices

NFT

TYB and Shopify Bring Web3 Loyalty Platform to Major Consumer Brands, Powered by Avalanche

Platform

Ava Labs Announces AvaCloud: Empowering Businesses to Launch Custom, Fully Managed Blockchains in Minutes

Developers

Introducing GoGoPool—the Future of Subnet Development

Platform

Circle Launches Native Euro Coin on Avalanche

NFT

Momentum Accelerates in Avalanche NFTs

NFT

How Avalanche Is Making NFTs More Accessible to Creatives

Developers

Bware Labs’ Blast API uses Avalanche Network to Deploy Their Staking Protocol

Gaming

Avalanche Arcad3 Powers Up Web2 Gaming Studios, Arming Them to Thrive in Web3

Platform

Avalanche Watch: May Edition

NFT

NFT-TiX Migrates to Avalanche and Announces Global Festival Partnerships

DEFI

Struct Finance Launches Interest Rate Products for Institutions and Retail on Avalanche

Developers

Builder Spotlight: Eric Forgy Unveils CavalRe’s Plan to Architect the Future of Capital Markets

NFT

Artist Roundtable: Mentors Changing the NFT World

Platform

Avalanche Watch: June Edition

DEFI

Uniswap, AMM Pioneer and the Largest DEX, Launches on Avalanche

NFT

Global Artist Network HUG Embraces Avalanche Foundation

Institutions

What is Asset Tokenization: Why & Why Now?

NFT

Artist Spotlight: The Next Generation of NFT Photographers

Institutions

Avalanche Foundation Launches Avalanche Vista, a $50M Initiative to Pioneer the Future of Asset Tokenization

Gaming

Solert Games Launches Dedicated Subnet, Debuts ‘Legends At War’ On Avalanche